The idea was that the growth the company had been experiencing over the years had evolved the company into what it is today. I used nature as a backing for that idea and showcased how nature might evolve and take shape of it's surroundings.
There was good clear communication during the project, after the concept was discussed and the script was put together I began sourcing the assets and editing the video.
The span of time we had to put together this video didn't allow for us to shoot anything. I had to make use of online stock footage, footage sent to the company by other brands and stock music.
I managed to find a good series of scientific stock videos that brought the video together really nicely.
