The inspiration was approved by Adobe and then we set out to match visual and motion inspiration in a new unique sticker design.
In the beginning we were illustrating them by ourselves, eventually they got the illustration team on statics, this created a faster work flow and more appealing stickers.
Gif formats are an interesting one, we had to keep the sizes pretty low as well. A lot of the time I'd have to sacrifice colors for lower sizing. Opacity is another one that we had to figure out, gif's dither.
Communication, and a strong hard working team.
